Contents and Cost of the SEO Report :: Mcanerin.com

Typical Contents of the SEO Report

Executive Summary
Purpose of Project
Overview of Website
Table of Contents
Introduction to Search Engines
Definitions
Search Engine Process
Relevance
Authority
Current Search Engine Landscape
Search Engine Share Chart
SEO Copywriting Review
Keywords and Search Terms
Keyword Research
Volume
KEI
Niche
Competitive
Predictive Keyword Research (Preemptive and Seasonal)
Term Vector Analysis
Other Keyword Related Issues
Stemming
Keyword Density
Themes
Stop Words and Delimiters
Keyword Localization
Non-English Characters
Misspellings
Domain Name
Multiple Domain Names
Title Tags
Home Page Titles
Inner Page Titles
Metatags
Description
Keywords
Dublin Core
Custom / Unique
Document Structure
Headers
Keyword Weight
CSS
Content
Duplicate Content
Dynamic (Database Driven) Content Issues
Links
PageRank®
Definition of a “Good” Link
Anchor Text
Image Links and the Alt Attribute
Incoming Backlinks (IBL’s)
Internal Linking Structure
Reciprocal Links
Block Level Analysis
General Copywriting Guidelines
The Value of Content for Links
Alternative Formats – PDF, Word Docs, etc
Search Engine Spider Simulation / Walkthrough
Cross Browser Compatibility
Usability Review
Page Layout
Site Architecture
Dynamic (Database Driven) Navigation and URL issues
Session ID’s
Cookies
Dead Ends, Orphans, Honey Pots, and Spider Traps
Absolute vs. Relative Links
Navigation
Coding Issues
Breadcrumb Navigation
Image Buttons for Navigation
Pull / Drop Down Menus
Image Maps, Flash, and DHTML
Broken Links
Internal Search Engines
Metatag Indexing
Reports
Site Map
Nesting
Splash Pages
File and Directory Naming Conventions
Images and Alt Text
Technical / Server Analysis
404 Error Page
Robots.txt
Headers Response
Server Response Time
IP Address
Dedicated vs. Shared
Geolocation
DNS Test
Favicon.ico
Server Logs
Coding Analysis
HTML Validation
CSS Validation
Scripting
Server Side Includes and Scripts
Browser Based Scripts
External Scripts
Redirects
Server Level
Browser Based
Frames
Search Engine Spam - Risk Analysis
Stealth Content
Cloaking
Hidden Text
Hidden Links
Transparent or Microscopic Images
Hidden Input Area
Comment Tags
Metatag Abuse
Duplication
Multiple Websites
Duplicate Content
Linking
Reciprocal Links
Bad Neighborhoods
Ring Linking
Off Topic Linking
Googles “SandBox” and the Aging Delay
Algorithm Abuse
Keyword Stuffing
Doorway/Landing Pages
Misdirection
The Traffic Myth
Off Topic Keywords
Trademark Spam
Cyber Squatting / Typo Spam
Redirects and Feeder Sites
Page / Site Jacking
Linking Campaign
Directories
How to Find a Good Directory
Directory Indicators
Editorial Issues
Payment
ODP/DMOZ (dmoz.org)
Search Engines
Submission Forms
Yahoo Search Submit
Google SiteMap
Payment
Robots.txt
Link Requests
The super-secret professional link request method
Reciprocal Links
Guidelines for Successful Reciprocal Linking
Link Buying
Competitive Landscape
Search Engine Statistics
Link Popularity
Search Engine Saturation
Recommended Action Plan
Appendix A: Spider (Text Only) Simulation
Splash Page
Graphic Mode
Text Mode
Main Page
Graphic Mode
Text Mode
Appendix B: DNS and HTTP Header Test
HTTP Header Report
DNS Report
Appendix C: W3C HTML Validation
HTML Validation Report
Appendix D: Keyword Research for Organic Listings
Appendix E: Search Engine Rankings
Bibliography and Other Sources
Web Marketing Books
Web Marketing E-Books
Internet Forums
Websites
McAnerin Networks and Ian McAnerin

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Typical Cost of SEO Analysis Report

The cost will vary, and is directly related to the number of hours required to do the report, which in turn is based on the size and structure of the clients website.

Typical Fees:

• Small Business (primarily local) Site: $2500
• Medium Sized Site: $5000
• Large Site, Government Site: $10000

These are very rough guidelines. For example, we give discounts to registered charities, and some large sites are actually multi-departmental, and therefore cost more.

For more Details: http://www.mcanerin.com/en/seo/analysis-report.asp