Email Marketing :: Tips for Emailing Comunication With Client

Here are 9 top-notch tips for writing emails that make it as easy as possible for the recipient to send you a response.

1. Write Shorter Emails

2. Reduce the Opportunity for Procrastination

3. Promotion vs. Prevention

4. Always Have a Purpose

5. Do the Work for Them

6. Don’t Take "No" Personally

7. Make It a Point to Follow Up

8. Send Your Message to One Person Only

9. Don’t Hide Behind Email

1. Write Shorter Emails
Shorter emails increase your response rate for one reason: it is easy to write a short reply to a short email.

While many people you email want to send a short answer, they often feel that a quick, one sentence response will come across as terse and unfriendly. The result is that they simply put the email off until they have more time to write a longer response — which is usually never.

Short emails remove this fear because it is appropriate to reply immediately with a brief response.

2. Reduce the Opportunity for Procrastination
When long or unclear emails enter someone’s inbox they get placed in the to-do pile because they take time to figure out and respond to. Sadly, the to-do pile usually ends up being the never-do pile.

However, when a short, one question email comes in, it gets a response much faster.

Make it hard for the reader to procrastinate sending you a reply.

3. Promotion vs. Prevention
In her book Succeed, Heidi Grant Halvorson discusses how some people respond to promotion (touting the benefits of taking a certain action) while others respond to prevention (highlighting what there is to lose from not taking a certain action).

If you aren’t getting a response, then you may find success from reversing the way you phrase your request.

For example, let’s say your job is to find new businesses that can partner with your company. You might not get a response if your boss is the type of person that responds to prevention statements, but you send an email saying, "This is a great opportunity. I think we should partner with company X because of A, B, and C."

However, you might find immediate success if you flip the statement towards a prevention tone such as, "This is a great opportunity. We have a lot to lose here if we don’t move quickly. Company X’s new product line offers a growth opportunity that we don’t want to miss out on."

Determine whether the person you’re emailing wants to prevent downfalls or discover new opportunities, and then adjust your message accordingly.

4. Always Have a Purpose
If you want a response, then your email should have a clear purpose. This applies in all situations, but it’s especially helpful when reaching out to someone for the first time.

For example, if you send an email asking to meet an author for networking or just to chat, you will have much less success than if you asked something specific such as talking about Chapter 7 of your book at lunch.

Important people are busy and they value their time, so you should always have a clear purpose for the meeting. Not only does having an event or goal help drive the conversation, it also makes the meeting feel more productive. Both parties feel a small sense of accomplishment for completing the task that was laid out at the beginning.

5. Do the Work for Them
When you send an unclear email, you’re essentially saying to the recipient, "It’s not important enough for me to figure out what the main idea of this email is, so I’m going to make you do it for me."

The main question or offer should be stated clearly and early within your email. If it’s not within the first few sentences, then start over.

6. Don’t Take "No" Personally
Everyone is busy. For most people, it’s simply a matter of timing. If you catch them on a good day, then they will happily respond to you.

If they’re swamped, however, then a simple "No" might be all that you get.

Don’t take it to heart. In most cases, it’s not a reflection of what you said.

7. Make It a Point to Follow Up
What if they don’t respond to your email? Wait a few days and then follow up. You don’t want to pester anyone, but if you give them some time and don’t get a response, then there is nothing wrong with being persistent.

I usually wait anywhere from 3 days to a week before reaching out again. (The more busy the person is, the longer I wait.)

8. Send Your Message to One Person Only
Are too many people receiving your emails? When multiple people receive the same message, the diffusion of responsibility phenomenon begins to set in. Everyone knows what needs to be done and they all assume that someone else will do it.

If you value a response to your emails, then send them to individuals instead of groups.

9. Don’t Hide Behind Email
Pressing Send isn’t the same as doing your job. The ability to collaborate and interact through the Web doesn’t remove your responsibilities in the real world.

Sometimes you need to pick up the phone and get an immediate answer. Sometimes you need to meet face-to-face instead of sending an email and claiming that you "did your part."

http://www.linkedin.com/news?

Leia mais...

Quick tips for search engine optimization

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

For More http://www.searchenginejournal.com/

Leia mais...

SEO Executive Pack :: Digitaldomination.com.au

Digital Dominations SEO Executive Pack is highly recommended for a few small businesses but is a more popular choice for medium to big business for prominence in the search engines. This package really packs some punch.

Each month we deliver new one way backlinks by doing the following:

• We create four new original article
• We manually re-write each of the four original articles
• We then create a total of one hundred and thirty alternative versions of the original and re-written articles
• We complete one hundred manual submissions of various articles
• We lodge one thousand article submissions using our automated software
• We create ten new backlinks manually submitted from high PR blogs
• We create 1 Press Release
• We submit that Press Release thirty times manually
• We post your links to fifty social bookmarking websites
• We create five Web 2.0 profiles including images
• We create twenty social networking groups
• We create one video for your business with voiceover
• We submit your video manually to twenty five different sites including optimisation
• We create fifteen automated video/podcast submissions
• We lodge to 20 wiki sites
• We create five new directory submissions (These can be geographically specific)
• We write twenty blog comments in your niche with backlinks to your webpages
• We create ten forum marketing posts with links in the signature file
• We will create 2 Squidoo lenses and 2 Hubpages and interlink them for you
• 1 WordPress.org and 1 Blogger.com blog linking to main domain and sub-pages
• We submit RSS feeds from Web 2.0, 3 Article Sites, 5 Video sites, 3 Blogs, 3 Press Releases, Squidoo and Hubpages to Multiple RSS directories
• We ping 90 sites for each new web property
• We’ll also create link wheels for added SEO benefits

Visual Representation Of The SEO Executive Pack

Leia mais...