Ways and Advantages of link building : What Is?

What Is Link Building?

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

There are many advantages of link building.

1. Link building helps in getting quality traffic from relevant sites which increases sales.
2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.
3. Link building helps in creating awarness, visibility and credibility of your site.
4. The site also obtains wider search engine exposure.
5. It also helps the website get indexed by search engines.

71 Good Ways to Build Links

Love for Lists

1. Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these (hint, hint).

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).

4. Create a list of the top 10 myths for a specific category.

5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)

Developing Authority & Being Easy to Link At

6. Make your content easy to understand so many people can understand and spread your message. (It's an accessibility thing.)

7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

PPC as a Link Building Tool

9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

News & Syndication

10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.

12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.

13. Track who picks up your articles or press releases. Offer them exclusive news or content.

14. Trade articles with other webmasters.

15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.

16. Write about, and link to, companies with "in the news" pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].

17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.

Directories, Meme Trackers & Social Bookmarking

18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.

19. Submit your site to paid directories. Another oldie. Just remember that quality matters.

20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.

21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.

22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.

23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.

Local & Business Links

24. Join the Better Business Bureau.

25. Get a link from your local chamber of commerce.

26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)

27. List your site at the local library's Web site.

28. See if your manufacturers or retailers or other business partners might be willing to link to your site.

29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other's business cards.

30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional "normal" links.

Easy Free Links

31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.

32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.

35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links… unfortunately, some will not).

38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

Have a Big Heart for Reviews

39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.

40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.

41. Create product lists on Amazon.com that review top products and also mention your background (LINK!).

42. Review related sites on Alexa to draw in related traffic streams.

43. Review products and services on shopping search engines like ePinions to help build your authority.

44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.

Blogs & the Blogosphere

45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.

46. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.

47. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.

48. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.

49. If you create a blog make sure you list it in a few of the best blog directories.

Design as a Linking Element

50. Web 2.0-ify your site. People love to link to anything with AJAX. Even in the narrowest of niches, there is some kind of useful functionality you can build with AJAX.

51. Validate and 508 your site. This (indirect) method makes your site more trustworthy and linkable, especially from governmental sites or design-oriented communities. There are even a few authoritative directories of standards-compliant sites.

52. Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.

Hire Help

53. Hire a publicist. Good old fashioned 'PR' (not PageRank) can still work wonders. Andy Hagans now offers a link baiting publicity service.

54. Hire a consultant. Yes, you can outsource link building. Just make sure to go with someone good. We recommend WeBuildPages, Debra Mastaler and, ahem, Andy Hagans.

Link Trading

55. Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic. Stay away from the link trading hubs and networks.

56. In case you didn't get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets.

Buying Sites, Renting Links & Advertisements

57. Rent some high quality links from a broker. Text Link Ads is the most reputable firm in this niche.

58. Rent some high quality links directly from Web sites. Sometimes the most powerful rented links come direct from sites not actively renting links.

59. Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart.

60. Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.

61. Many search algorithms seem biased toward older established sites. It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.

Use the Courts (Proceed with Caution)

62. Sue Google.

63. Get sued by a company people hate. When Aaron was sued by Traffic Power, he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal.

Freebies & Giveaways

64. Hold a contest. Contests make great link bait. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links. Enough said.

65. Build a tool collection. Original and useful tools (and collections of tools) get a lot of link love. What do you think ranking for mortgage calculator is worth?

66. Create and release open source site design templates for content management systems like Wordpress. Don't forget the "Designed by example.com" bit in the footer!

67. Offer free samples in exchange for feedback.

68. Release a Firefox extension. Make sure you have a download and/or support page on your site which people can link to.

Conferences & Social Interaction

69. It is easy to take pictures of important events and tell narratives about why they are important. Pictures of (drunk?) "celebrities" in your industry make great link bait.

70. Leverage new real world relationships into linking relationships. If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible. Similarly, in other industries, people who would normally seem inaccessible are exceptionally accessible at trade conferences. It is much easier to seem "real" in person. Once you create social relationships in person, it is easy to extend that onto the web.

71. Engaging, useful, and interesting interviews are an easy way to create original content. And they spread like wildfire.

30 Bad Ways to Build Links

Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.

Directories

72. Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.

Forum Spam

73. List 100 Web sites in your signature file.

74. Exclusively post only when you can add links to your sites in the post area.

75. Post nothing but "me too" posts to build your post count. Use in combination with a link-rich signature file.

76. Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.

77. As a new member to various forums, ask the same question at 20 different forums on the same day.

78. Post on forum threads that are years outdated exclusively to link to your semi-related website.

79. Sign up for profiles on forums you never intend on commenting on.

Blog Spam

80. Instead of signing blog comments with your real name, sign them with spammy keywords.

81. Start marketing your own site hard on your first blog comment. Add no value to the comment section. Mention nothing other than you recently posted on the same subject at _____ and everyone should read it. Carpet bomb dozens of blogs with this message.

82. Say nothing unique or relevant to the post at hand. Make them assume an automated bot hit their comments.

83. Better yet, use automated bots to hit their comments. List at least 30 links in each post. Try to see if you can hit any servers hard enough to make them crash.

84. Send pings to everyone talking about a subject. In your aggregation post, state nothing of interest. Only state that other people are talking about the topic.

85. Don't even link to any of the sites you are pinging. Send them pings from posts that do not even reference them.

Garbage Link Exchanges

86. Send out link exchange requests mentioning PageRank.

87. Send link exchange emails which look like an automated bot sent them (little or no customization, no personal names, etc.).

88. Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse, Google, and Yahoo!.

89. Get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.

Spam People in Person

90. Go to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.

91. Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.

Be Persistant

92. Send a webmaster an alert to every post you make on your website.

93. Send a webmaster an email every single day asking for them to link to your website.

94. Send references to your site to the same webmaster from dozens of different email accounts (you sly dog).

95. If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.

Getting Links by Being a Jerk

96. Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)

97. Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.

98. Send thousands of fake referrals at every top ranking Web site, guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or millions of dollars in free, unclaimed money.

99. Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say "excuse you, jerk".

100. Spill coffee on people or find creative ways to insult people to coax them into linking at your site.

101. Sue other webmasters for deep linking to your site. Well, this is more "hilariously dumb" than it is a "bad linking practice".

For Details: Seobook.com

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What is Email Marketing? Advantages and disadvantage.

What is Email Marketing?

Email Marketing is using email to distribute your marketing messages.

Most popular is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying.

As well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers.

While you could include these other wider definitions, most people when talking about Email Marketing are mainly using the term to describe building a list with a view to growing reader loyalty and making sales.

What are the Advantages of Email Marketing?

As just mentioned, a good email list, well run, can grow your reader loyalty. Hearing from you again and again with good content reminds readers of your value, especially if they take your advice and find it works for them. That said, the obvious reason why most people try email marketing is because it is profitable. This is because of the following attributes:

1. Low Cost – Communicating via email has many of the advantages of traditional direct mail but with much lower costs
2. Speed – If you need to you can get a message out to your entire list very fast
3. Ease (both for you and the reader) – For your marketing to be a success it has to be easy for the recipient, but it helps that email marketing is easy for you too as it means you can do it yourself
4. Push – While websites and RSS are “pull”, in that the visitor has to come to you, with email you can send your messages out, reminding and re-engaging readers
5. Personalized – The more information you collect, the more messages can be tailored and personalized. Email also has the particularly special ability to segment, meaning you can split people off into smaller, more focused lists.
6. Viral – It’s so easy for people to forward your message on to others, spreading further than you could alone.
7. Tracking – Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can hone your techniques and improve performance
8. Testing – Along with tracking, you can test different subject lines, calls to action, use of images, and so on, to further improve your results
9. Complimentary – Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns.
10. Opt-In – Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated.

Email Marketing Risks

Doing email right can be a fantastic addition to your marketing mix, but do it wrong and you might be better off not doing it at all.

The main risks are:

• Branded a spammer - Without singling out any particular instance, even the best lists will get marked as spam occasionally because some people can’t be bothered to use the unsubscribe links. Also some people have a … strange … definition of what spam is. Darren and I were called spammers for sending messages about our book … to our ProBloggerBook.com list. So a small amount of this is to be expected. What you have to be careful of though is an accusation that sticks. Always make sure people know what they are signing up for and that they confirm their subscription so you can point to clear and fair opt-in.
• Burning out your list – A certain amount of churn is to be expected. People leave lists all the time through no fault of yours. Too many messages, too often, or bad content to sales ratio and you could find your email list becoming used up and burned out. Be careful to always make your list valuable to your readers, not an irritation.
• Breaking the law - Be aware that due to nasty spammers there are very strict laws around the world and it is easy to break them. For example, collecting email addresses without the owners consent, even not including your postal address in emails to USA residents. Using a reputable email service provider like Aweber will help you through most of these issues.
• Alienating readers – It never ceases to surprise me how many people get carried away with email marketing and go way over the top. Your messages do not have to read like snake oil, and every email does not have to carry a “absolutely must buy now before ____” urgency call to action. Remember your list members are human beings and all should go well though.
• Delivery issues – As people become more and more sensitive to spam there are more and more innocent messages landing in junk mail folders. There are techniques to help your message get through, but the main way is as mentioned above, use a reliable email provider like Aweber.

For More ............Chrisg.com

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SEO techniques: Hat SEO and Black Hat or Spamdexing

SEO techniques are classified into two broad categories:

1. Techniques that search engines recommend as part of good design refrred to as White Hat SEO, and
2. Techniques that search engines do not approve and attempt to minimize the effect of, referred to as Black Hat or spamdexing.


White Hat SEO:

An SEO tactic, technique or method is considered as White Hat if it follows the followings

*If it conforms to the search engine's guidelines.
*If it does not involves any deception.
*It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
*It ensures that a Web Page content should have been created for the users and not just for the search engines.
*It ensures the good quality of the web pages
*It ensures the useful content available on the web pages

Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.

Next chapter onward we will put light on White Hap SEO techniques. The WHST are very simple and can be done without investing much cost.


Black Hat or Spamdexing:

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings

*Try to improve rankings that are disapproved of by the search engines and/or involve deception.
*Redirecting users from a page that is built for search engines to one that is more human friendly.
*Redirecting users to a page that was different from the page the search engined ranked.
*Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
*Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
*Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
*

Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing .
*Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages
*Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
*Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.

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Keyword Research & Keyword Density Tools

Keywords are that word or word phrase what are use in search box of a search engine to search relevant tropics or web page(s).

Keywords Meta Tag Located within the head of an HTML document, the keywords meta tag contains the relevant keywords and phrases associated with a web site. Relevant, popular keywords placed within the keywords meta tag will give your web site a stronger presence in the search results. This is an important part of SEO.

We all know that in internet marketing web traffic is king. The right keyword research tool can be the difference between success and failure.

Keyword Research Tools

1. Keyword Search Tool - Searches out the best keywords
   
   


2. Keyword density Tools - Digs out the best keywords fromOverture
   
   


3. Keyword Rank Checker - FREE keyword position tracker a simple service that automatically monitors your keyword rankings for multiple search engines using the top 100 results using latest technology of api.


4. Meta tag keyword research tool - Finds similar keywords from meta tags of websites.


5. Overture Inventory tool - Gives frequency of search on Yahoo.


6. AdWords External tool - Googles tool that shows frequency of search, advertisers bidding etc.


7. Keyword Density Analyzer - Analyzes the density of one or more keywords on a page.


8. Keyword Suggestions Tool - Provides keyword suggestions for a site.


9. Spacky - Spacky is a free SEO Keyword Research tool that will help you estimate the approximate number of search volume for a particular keyword on Google, Yahoo and MSN. Works fine, however you might have some trouble typing in those captcha, as they are always looong.


10. SEO Digger - A popular keyword research tool that will help you find out what keywords are potentially good for ranking high on the SERPs or are actually ranking high on the SERPs. Great for competition Analysis.


11. Submit Expresss - A nifty tool that will help you find the average search volume of a particular keyword on Wordtracker and Keyword Discovery.


12. WordTracker Keywords - This is a nice site with good UI that extracts out info from WordTracker data regarding any keyword that are interested in. You can save the results as XML, CSV, XLS or TXT.


13. Word Tracker - The most popular free keyword research tool available today on the internet. This one’s everyone’s favourite. Though the database from which the words pop up may be a bit old and more relevant to Yahoo, it is one of the most used tool around.


14. Google AdWords Keyword Tool - This guys is one of my favs as it is reliable, and shows you up to date data, if not the best refined one. The data needs some refinement and processing but you are with the right information here.


15. SEO Book Keyword Research Tool - Another most popular tool around, this one picks up a great deal of information from many sources like wordtracker, google and Yahoo simultaneously. Can save the dats to Xml files, but could go sluggish along the way.


16. Niche Bot Keyword Research -This tool is based on WordTracker but what I like about this tool is the “expand” tool that when clicked pops up a window with other methods to track the keyword. very useful while doing competitive keyword research.


17. Keyword Spy -This is an excellent tool if you want to calculate the average cost per click of a particular keyword. Also lists the competition, daily average spend etc – Useful for people focusing on AdSense earnings.


18. Good Keywords - The one keyword research software thats popular with every SEO. Although the data is as closely is similar to WordTracker, it helps you to narrow down on the right data very easily with filters. The tool is designed by Chennai based Softnik software developers.

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Keyword Density Tools

1. Keyword Density Cloud Analyzer - Finds out which are the keywords that are used most like in a tag cloud format. Gives the keyword count and the density in percentage.


2. Keyword Density Checker - Checks the meta tags and the text on page. Gives a list of keywords as well as keeyword phrases (keyword combinations) with the count and keyword density percentage.


3. Keyword Density and prominence tool - This Keyword density tool has more options whereby you can decide if the meta keywords are to be analyzed or not, and also if there’s a particular word you want to monitor. Also gives an idea about other SEO elements like ALT text and outgoing links text.


4. Keyword Density Comparison - This keyword density tools helps to analyze two URLs for their keyword density and does a comparison on them.


5. Keyword Density Tool - This guy does a keyword density check showing the number of times a keyword is repeated with the density in percentage.


6. Keyword Distribution Check - This tool helps you to find out the keyword density and distribution. Shows keyword cloud and count, but no percentage occurrence.


7. Keyword Density Link Analyzer - This tool is a bit different from others in that, it also has an option to check the ALT tags and links.


8. Keyword Density with SEO elements check - This tool helps you to check all the elements on a page like ALT, Title and headings with their importance and weightage.


9. Keyword Density Checker - This one has the extra option of emailing the results to an email id.


10. Density check with meta option - Checks keyword density with option of including or excluding meta content.


11. Keyword Density Checker with option of number of keywords - This tool does the keyword density check with the option of limiting the number of total keywords analyzed.


12. Keyword Density check with selected bots - Checks the keyword density of a document with additional option of selecting which search engine bot to crawl like Google and a few others.


13. Yet another KW density analyzer - Yet another one in case the others fail.


14. Keyword Repetition check - Checks the number of times a keyword is repeated.


15. Keyword Density Analysis tool - Does a fairly simple keyword density check.

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