Contents and Cost of the SEO Report :: Mcanerin.com
Typical Contents of the SEO Report
Executive Summary
    Purpose of Project
    Overview of Website
 Table of Contents
 Introduction to Search Engines
    Definitions
    Search Engine Process
    Relevance
    Authority
    Current Search Engine Landscape
    Search Engine Share Chart
 SEO Copywriting Review
    Keywords and Search Terms
    Keyword Research
         Volume
        KEI
        Niche
        Competitive
        Predictive Keyword Research   (Preemptive and Seasonal)
        Term Vector Analysis
    Other Keyword Related Issues
    Stemming
    Keyword Density
    Themes
    Stop Words and Delimiters
    Keyword Localization
    Non-English Characters
    Misspellings
    Domain Name
        Multiple Domain Names
    Title Tags
        Home Page Titles
        Inner Page Titles
    Metatags
        Description
        Keywords
        Dublin Core
        Custom / Unique
    Document Structure
        Headers
    Keyword Weight
    CSS
    Content
        Duplicate Content
        Dynamic (Database Driven) Content   Issues
 Links
    PageRank®
    Definition of a “Good” Link
    Anchor Text
    Image Links and the Alt Attribute
    Incoming Backlinks (IBL’s)
    Internal Linking Structure
    Reciprocal Links
    Block Level Analysis
 General Copywriting Guidelines
    The Value of Content for Links
    Alternative Formats – PDF, Word Docs, etc
 Search Engine Spider Simulation / Walkthrough
     Cross Browser Compatibility
 Usability Review
    Page Layout
    Site Architecture
    Dynamic (Database Driven) Navigation and URL issues
    Session ID’s
    Cookies
    Dead Ends, Orphans, Honey Pots, and Spider Traps
    Absolute vs. Relative Links
 Navigation
    Coding Issues
    Breadcrumb Navigation
    Image Buttons for Navigation
    Pull / Drop Down Menus
    Image Maps, Flash, and DHTML
    Broken Links
 Internal Search Engines
    Metatag Indexing
    Reports
 Site Map
    Nesting
 Splash Pages
 File and Directory Naming Conventions
 Images and Alt Text
 Technical / Server Analysis
    404 Error Page
    Robots.txt
    Headers Response
    Server Response Time
    IP Address
    Dedicated vs. Shared
    Geolocation
    DNS Test
    Favicon.ico
    Server Logs
 Coding Analysis
    HTML Validation
    CSS Validation
    Scripting
        Server Side Includes and Scripts
        Browser Based Scripts
        External Scripts
    Redirects
        Server Level
        Browser Based
    Frames
 Search Engine Spam - Risk Analysis
    Stealth Content
         Cloaking
        Hidden Text
        Hidden Links
        Transparent or Microscopic Images
        Hidden Input Area
        Comment Tags
        Metatag Abuse
    Duplication
        Multiple Websites
        Duplicate Content
    Linking
        Reciprocal Links
        Bad Neighborhoods
        Ring Linking
        Off Topic Linking
    Googles “SandBox” and the Aging Delay
    Algorithm Abuse
        Keyword Stuffing
        Doorway/Landing Pages
        Misdirection
    The Traffic Myth
        Off Topic Keywords
    Trademark Spam
    Cyber Squatting / Typo Spam
    Redirects and Feeder Sites
    Page / Site Jacking
 Linking Campaign
    Directories
        How to Find a Good Directory
        Directory Indicators
        Editorial Issues
        Payment
        ODP/DMOZ (dmoz.org)
    Search Engines
        Submission Forms
        Yahoo Search Submit
        Google SiteMap
        Payment
        Robots.txt
    Link Requests
        The super-secret professional link   request method
    Reciprocal Links
        Guidelines for Successful   Reciprocal Linking
    Link Buying
 Competitive Landscape
    Search Engine Statistics
    Link Popularity
    Search Engine Saturation
 Recommended Action Plan
 Appendix A: Spider (Text Only) Simulation
    Splash Page
        Graphic Mode
        Text Mode
    Main Page
        Graphic Mode
        Text Mode
 Appendix B: DNS and HTTP Header Test
    HTTP Header Report
    DNS Report
 Appendix C: W3C HTML Validation
    HTML Validation Report
 Appendix D: Keyword Research for Organic Listings
 Appendix E: Search Engine Rankings
 Bibliography and Other Sources
    Web Marketing Books
    Web Marketing E-Books
    Internet Forums
    Websites
 McAnerin Networks and Ian McAnerin
 
Typical Cost of SEO Analysis Report
The cost will vary, and is directly related to the number of hours required to do the report, which in turn is based on the size and structure of the clients website.
Typical Fees:
- Small Business (primarily local) Site: $2500
- Medium Sized Site: $5000
- Large Site, Government Site: $10000
These are very rough guidelines. For example, we give discounts to registered charities, and some large sites are actually multi-departmental, and therefore cost more.
For more Details: http://www.mcanerin.com/en/seo/analysis-report.asp




 


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