Job Description, Job Requirements, Job Responsibilities Of SEO

Job Description Of SEO

1. Website Optimization: Review and analyze websites for areas that need to be improved, deleted, revamped, etc. so they are optimized for search engines; prepare detailed SEO strategy reports (weekly & monthly) to track search engine rankings


2. SEO Copywriting: Includes keyword research, as well as SEO writing guidelines, e.g. where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines, etc.


3. Responsible for writing (or overseeing the writing) original SEO content for websites


4. Keeps abreast of white hat and black hat tactics while identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted per the search engine guidelines


5. Improves web site results by analyzing visitor utilization and feedback; identifying traffic trends; recommending changes to site features, content, functionality, and usability


6. Create articles & newsletters related to the product, Link Building for website & blogs, back link strategy and implementation, Internal link optimization


7. Off-page optimization (directory submission, blog commenting, article submission, press release, social bookmarking etc.)

Additional Job Requirements Of SEO

1. Google Site Mapping and submission


2. Yahoo Site Mapping and submission


3. Keyword Research Reports, Analysis and Density Identification / Edits as Needed


4. Search Engine Optimization reports


5. Competition Analysis reports


6. Optimization ranking reports


7. Title Tags based on initial keyword research Adjustments


8. Description Tags Adjustments


9. Keyword Tags Adjustments


10. Alt Tags Adjustments


11. Comment Tag Adjustments


12. Search Engine Submissions to key search engines including major search engines and directories such as Google, Yahoo, AOL and many more


13. Robots.txt file addition and Adjustments as Needed


14. Meta tags optimization including title, description and keywords


15. Submission to secondary engines and targeted directories


16. Manual link requests to related websites


17. W3c Validations for Home page


18. Image Optimization and alt content management


19. On page Optimization


20. Key phrases Optimization


21. Website traffic Analysis


22. Competitive analysis Technical Report from algorithm point of view


23. Creation of a search engine friendly sitemap for better crawling of your site


24. Hand submissions to the top search engines and directories


25. Link Popularity, Development and Management services to increase your link popularity and rankings


26. Log file analysis (when needed)


27. PPC services for Google Adwords and Overture - Yahoo site match


28. Key phrases optimization


29. Shopping Site Auto Submissions to Biz Rate, Froogle, Amazon, Yahoo! Shopping, Shop.com, Shopping.com, etc. (where possible)


30. PPC Ad Creation, Placement and Management as identified, based on probably keywords that should targeted.

Responsibilities:

1. Interactive Marketing Account Management and Reporting


2. Client Consultancy for DYI SEO Suggestions


3. Search Engine Optimization (SEO)


4. SEO for CMS and Ecommerce Sites, like: WordPress & Joomla


5. Blog Marketing


6. Social Media Marketing (SMM)


7. Pay Per Click (PPC)


8. Multilingual and Localization SEO


9. Multilingual Market PPC target


10. Interactive and Internet Marketing Sales Generation


11. Content Development and Management


12. Complex and Advanced Content Spinning


13. Social Media & Online Profile, Article, and Press Release Marketing


14. Search Engine Reputation Management (SERM)


15. Social Media and Online Reputation Management


16. In-house Marketing and Reputation Management


17. In-house Training and Skill Development on Internet Marketing


18. Corporate Blogging and Intelligence & Reputation Marketing


19. Quality Manual Free Inbound Link Building Management


20. Online Media Management and Paid Link Building Management


21. Keyword or Keyphrase Research


22. Search Engine Optimization (SEO)


23. Webcopy & Marketing Content Development


24. Link Building


25. Search Engine Marketing (SEM)


26. Social Media Optimization (SMO)


27. Social Media Marketing (SMM)


28. E-Marketing


29. Web Design & Development


30. Marketing Strategy Development and Analysis.

Monthly reporting which includes:

1. Ranking progress


2. Submission success or failure rate


3. PPC Conversion Reports


4. Analytics Summaries and Reports to include




1. * Traffic Sources


2. * Goals


3. * Website Usage




5. Monthly report must be in PDF format, and be without any identifying company information so this report can be passed on to the client.

Weekly Report Must Include an update of all Activities:

• Page Title Editing for SEO


• Page keywords and metatag info for SEO


• Page content editing or suggesting edits (some site are Joomla or have other CMS tools and can easily edited)


• Photo Alt Txt Editing


• Menu and Website Structure Edits for Optimal Google Results


• Identification of other keywords


• Keyword Analysis and Density Identification / Edits as Needed